After a successful campaign to build the European business for Jolera, CEO Alex Shan is setting the company’s sights on America.
Jolera has been working in the U.S. for many years supporting channel partners and their customers, without any bricks and mortar presence. As the MSP for MSPs, a change is coming this September, when Jolera officially opens its U.S. office in Tampa Bay, Florida.
During the Jolera Interview Series, Shan said the company has built a presence in the U.S. simply based on word-of-mouth efforts and also by offering an as-a-service solution stack that keeps Managed Services Providers (MSPs) and channel partners relevant with security, backup, cloud, and managed help desk.
“From our perspective, the U.S. is a greenfield opportunity for Jolera. We see this as an opportunity to partner with American-based channel partners and MSPs. And I use the word ‘partner’ tightly; not loosely because we define the word ‘partner’ differently than most. Jolera wants to help them ride this post-pandemic wave because there will be huge opportunities coming in security, networking, remote worker support and if you are not fast in the market someone else will be doing it,” he said.
The U.S. is a massive market to undertake. According to research from the World Bank, America ranks No. 1 in the world with $17 trillion in consumer and consumption expenditures. In comparison, the entire European Union is only half of that. Canada ranks 11th on the list. The U.S. market represents 29 percent of the entire world market overall, every other country is in single digits or just with percentage points.
Key to Jolera’s strategy for U.S. MSPs and channel partners is the company’s proven track record with Canadian and European partners in building customer validated, turnkey, fixed-cost as-a-service solutions that are ready to take to market.
“This is not our first rodeo,” said Shan. “Jolera solutions are ready for prime time. We understand that the U.S. is the big show. So, the value we bring through innovation and delivering scalable capacity through a number of facets in our business will be immense.”
Jolera will also implement a value-based nearshoring approach to partnering with U.S. MSPs and channel partners. Shan added, Jolera is not a company that uses offshoring tactics for wage management or cost control. Instead, Jolera’s nearshoring plan dramatically enhances the partner/customer experience.
“When we operate in any geography, we are actively selling into that area and supporting those partners and their customers. This differs in philosophy and principle from most offshoring concepts. When you look at Jolera’s coverage map in all the regions we work in we have partners in place, we pay taxes locally, and we are incorporated locally. This is not just a cost/labor arbitrage or cost control benefit. And, with this approach we have built a company that has people all over the world,” Shan said.
For Jolera, it’s not just about people in many parts of the world and more about mindshare. Jolera senior leaders for example are not all based at Jolera headquarters in Toronto. Jolera has developed thought leaders and technical leaders all over the world. Our technical teams are spread across multiple countries, as an example.
“Jolera’s approach transcends time zones, and it even transcends cultures. This makes us a better company because we can learn to work with people from different areas of the world.”
Shan and the Jolera team plan on establishing roots in the U.S. market in 2022. The opening of Jolera’s first U.S. office is just an initial step in the company’s aspirations in America. Shan also plans to convey to partners, Jolera’s blended economy of people approach. Jolera’s resource team is mainly based in Canada and in Western Europe, and with that strength, U.S. partners can realize significant cost savings, which is very timely coming out of the COVID lockdowns and with inflation on the rise.
“This blended model that we are running at Jolera will be a huge benefit to American partners because their dollar is very strong. We will explain this very clearly on how they can leverage this to their benefit and give them hyperscale growth in a fast environment,” Shan concluded.
Also, during the Jolera Interview Series, Shan explains more about the nearshoring benefits for MSPs and channel partners who want to work with Jolera along with more details on how the partner engagement will operate.
By Paolo Del Nibletto