Jolera brings as-a-service solutions to U.S. channel market
June 20, 2022

After a successful campaign to build the European business for Jolera, CEO Alex Shan is setting the company’s sights on America.

Jolera has been working in the U.S. for many years supporting channel partners and their customers, without any bricks and mortar presence. As the MSP for MSPs, a change is coming this September, when Jolera officially opens its U.S. office in Tampa Bay, Florida.

During the Jolera Interview Series, Shan said the company has built a presence in the U.S. simply based on word-of-mouth efforts and also by offering an as-a-service solution stack that keeps Managed Services Providers (MSPs) and channel partners relevant with security, backup, cloud, and managed help desk.

“From our perspective, the U.S. is a greenfield opportunity for Jolera. We see this as an opportunity to partner with American-based channel partners and MSPs. And I use the word ‘partner’ tightly; not loosely because we define the word ‘partner’ differently than most. Jolera wants to help them ride this post-pandemic wave because there will be huge opportunities coming in security, networking, remote worker support and if you are not fast in the market someone else will be doing it,” he said.

The U.S. is a massive market to undertake. According to research from the World Bank, America ranks No. 1 in the world with $17 trillion in consumer and consumption expenditures. In comparison, the entire European Union is only half of that. Canada ranks 11th on the list. The U.S. market represents 29 percent of the entire world market overall, every other country is in single digits or just with percentage points.

Key to Jolera’s strategy for U.S. MSPs and channel partners is the company’s proven track record with Canadian and European partners in building customer validated, turnkey, fixed-cost as-a-service solutions that are ready to take to market.

“This is not our first rodeo,” said Shan. “Jolera solutions are ready for prime time. We understand that the U.S. is the big show. So, the value we bring through innovation and delivering scalable capacity through a number of facets in our business will be immense.”

Jolera will also implement a value-based nearshoring approach to partnering with U.S. MSPs and channel partners. Shan added, Jolera is not a company that uses offshoring tactics for wage management or cost control. Instead, Jolera’s nearshoring plan dramatically enhances the partner/customer experience.

“When we operate in any geography, we are actively selling into that area and supporting those partners and their customers. This differs in philosophy and principle from most offshoring concepts. When you look at Jolera’s coverage map in all the regions we work in we have partners in place, we pay taxes locally, and we are incorporated locally. This is not just a cost/labor arbitrage or cost control benefit. And, with this approach we have built a company that has people all over the world,” Shan said.

For Jolera, it’s not just about people in many parts of the world and more about mindshare. Jolera senior leaders for example are not all based at Jolera headquarters in Toronto. Jolera has developed thought leaders and technical leaders all over the world. Our technical teams are spread across multiple countries, as an example.

“Jolera’s approach transcends time zones, and it even transcends cultures. This makes us a better company because we can learn to work with people from different areas of the world.”

Shan and the Jolera team plan on establishing roots in the U.S. market in 2022. The opening of Jolera’s first U.S. office is just an initial step in the company’s aspirations in America. Shan also plans to convey to partners, Jolera’s blended economy of people approach. Jolera’s resource team is mainly based in Canada and in Western Europe, and with that strength, U.S. partners can realize significant cost savings, which is very timely coming out of the COVID lockdowns and with inflation on the rise.

“This blended model that we are running at Jolera will be a huge benefit to American partners because their dollar is very strong. We will explain this very clearly on how they can leverage this to their benefit and give them hyperscale growth in a fast environment,” Shan concluded.

Also, during the Jolera Interview Series, Shan explains more about the nearshoring benefits for MSPs and channel partners who want to work with Jolera along with more details on how the partner engagement will operate.


By Paolo Del Nibletto

You May Also Like…


Submit a Comment

Your email address will not be published. Required fields are marked *

Solutions to Grow Your Business

We've got you covered with our comprehensive portfolio of solutions.

Cybersecurity Solutions

Cyber Incident ​Response
Endpoint Detection and Response (EDR)
Extended Detection and Response (XDR)
Firewall Security
Mail Security
Penetration Testing Services
Security Baseline Assessment
User Defence
Vulnerability Detection Response (VDR)
Wi-Fi Security

Backup & Recovery Solutions

Hybrid Backup
Enterprise Backup
Mail Archiving

Public & Private Cloud Solutions

Azure Management and Monitoring
Microsoft 365 Administration
Private Cloud
Microsoft CSP

Helpdesk & Field Services Solutions

Professional Services & Consulting Solutions

Monitoring & Management Solutions

Hardware Maintenance Solutions

Application Management Services

Telco Industry Solutions

AI Business Solutions

Your partner in digital transformation

Helping the next generation of MSP and IT solution providers transform and grow.

businessmans handshake

Types of Partners

Managed Services Provider (MSP)

Internet Service Provider (ISP)

Value Added Reseller (VAR)

businessmans handshake

Partnership Overview

Jolera’s partner program offers flexibility to engage with us on your terms. We have spent more than two decades building award-winning best in class partner enablement and turnkey end-customer solutions for you.

Partner Program

Jolera has three partner programs to choose from: Select, Preferred and Premier.

Learn about us and the legacy we have created

At Jolera, we treat each MSP partner with specialized care. With more than 20 years of IT experience, we offer the latest technology to navigate cloud, security, endpoint, and storage needs.

vintage pocket watch vintage background concept

About Us

Jolera is widely recognized as a global managed services leader. We started as managed services provider over 20 years ago and have been at the forefront of managed services innovation ever since.


Our People

As a service provider our main goal is to make the customer happy. For that final goal, we need passionate and happy people working with us – Our People Are Our Biggest Asset.


Our Leaders

We are performance driven at the core - tying together best of breed technology and industry leading expertise with pragmatic processes built to deliver outcomes.

Meet Our Leaders!