Lenovo Canada Leader Attempts to Close the Gap on the Digital Divide
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July 17, 2020

By Paolo Del Nibletto

In this digital rich world, it’s hard to believe that the majority of Canadian households – with at least one child under 18 – only have one Internet-enabled device available to them. Compounding the problem further is that 13.5 percent of this group relies on a mobile device for their Internet, according to Statistics Canada.

This shortage is creating a digital divide in Canada. If the IT industry does not act soon, it could lead to many young Canadians falling behind other countries and negatively impact digital transformation.

Lenovo Canada’s Executive Director and GM, Colin McIsaac has been running the subsidiary for the past seven years and in that time has successfully introduced many innovative products from the Yoga, the Tiny, the Twist, the X1 Carbon, and state-of-the-art workstations for the oil and gas sector that are also used to design cars for Austin Martin.

But despite the business achievements, conquering the digital divide in Canada has turned into a passion project for McIsaac. During an interview for the Jolera Interview Series program, McIsaac said the digital divide, specifically in the education sector, worries him because a lack of access to current technology can severely impact the quality of education a student receives. “This is sobering, and you compound that with the COVID-19 pandemic, and there’s a byproduct with schools not getting back to classrooms or staggering that experience and asking people to engage from home without a device or broadband or they are not comfortable with the environment, and this creates a much bigger gap between those that have and have not,” he said.

In comparison, McIsaac has more than 100 devices connected to the Internet in his home, and certainly, the narrative believed by most is that Canada is a totally connected community. But McIsaac believes there is a much more significant gap in Canada, and one of the pitfalls of the digital divide is the loss of potential.

“If someone is not able to learn properly, you can create a much bigger gap among the classes. Secondarily, we may miss out on some of the best ideas this generation has to offer because they don’t have access to technology. This is something we have to address, and, in my mind, it can’t happen fast enough,” McIsaac said.

SMARTER TECHNOLOGY FOR ALL

Lenovo operates with a guiding philosophy of “Smarter Technology for All”, and this viewpoint works to ensure that everyone can take advantage of technology. Under McIsaac’s leadership, Lenovo Canada is trying to provide a standardized technology experience for classrooms across Canada and in the home. Lenovo has already contributed more than $5 million in donations for Quebec’s back-to-school initiative, a co-sponsored plan with Best Buy to support the Boys and Girls Club of Canada. Most recently, the company made a significant Chromebooks donation to the Government of Alberta’s school initiative.

More needs to be done, according to McIsaac, from the government and the business community to address the digital divide in low-income areas of Canada since they have the highest percentage of mobile-only device usage.

“Technology has an impact on business, and you can draw parallels on the impact it has on consumers in their daily lives. If they do not have the opportunity to embrace technology’s competitive advantage, they will fall behind, and the longer they are unable to leverage technology, the worse it becomes. There are two ends of the spectrum here with people at one end engaging technology to their great benefit and learning experience and the other end, where people are not,” he added.

Watch the Jolera Interview Series featuring Lenovo Canada’s Colin McIsaac to learn more about how Lenovo deals with the digital divide along with its innovation strategy and how the company is embracing the as-a-service market.

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