On this episode of the Jolera Interview Series, Chris Black, the Chief Revenue Officer for Jolera, makes his return to the program to discuss the role Managed Services Providers (MSPs) have with big data.

Big data is only getting bigger. Check out these newly released figures, and you’ll get a clear picture of the challenge with rapidly produced data in business and throughout society at large:

• The big data analytics market is set to reach $103 billion in 2023.
• Poor data quality costs the U.S. economy up to $3.1 trillion yearly.
• Every person on Earth generates 1.7 MB of new data on a daily basis.
• Netflix has said it saves about $1 billion per year on customer retention costs just by using big data analytics.

According to Black, data point number three is “horrifically wrong.” But it does go to show that people, possibly in some poorer areas of the world, are without high-end mobile device technology. However, those who do have the latest iPhone or Android device are empowered to create new data on unprecedented levels.

Black added that the world is developing way more data than at a 1.7 MB clip. 

“I take 50 pictures a day of my food and other cool things. This is a data-driven world, and data is everywhere with the emails we create and the videos and podcasts we consume. When you lump it all up, and with things such as data deduplication, you can see clearly that data has grown exponentially,” Black said.

With all this data creation, how can MSPs play a role? Black said during the Jolera Interview Series that MSPs do have a role to play, but the overarching responsibility should lie with the app vendor. MSPs can work to ensure security and that end users have the proper access privileges, but as people move en masse to the cloud to Azure, AWS, Google, or other providers, app vendors must secure the experience.

“People will vote with their dollars and their subscriptions, so the security has to be handled by the cloud apps. Netflix, for example, should be responsible for the security, and that includes all the big data. It’s like that iceberg slide everyone uses. It’s huge, but it’s all underwater, and no one sees it,” he said.

Watch the entire Jolera Interview Series on Big Data to see Black’s reaction to the big data analytics market and how it will impact the economy.

By Paolo Del Nibletto