Greg Bruzas, founder and CEO of DirectDial and Thinq Technologies from London, Ontario, has always been an entrepreneur at heart, understanding the inherent risks of building a business. 

Bruzas established DirectDial in 1997 with the mission to simplify the lives of business professionals. Over the years, DirectDial has worked tirelessly to improve its supply chain and e-commerce engine, ultimately supporting more than 100,000 organizations. 

Now, more than 25 years later, DirectDial has grown into one of the top solution providers in Canada, consistently earning top spots on the annual CDN Top 100 Solution Provider list. Under Bruzas’s leadership, the company has thrived, and his leadership style has made him one of the most prominent figures in Canada’s technology channel. In 2024, Bruzas continues to look for ways to reinvent himself and his business. 

Despite DirectDial’s success, Bruzas posed an important question: 

“Is there still room for another great managed services provider?” 

This question led him to Jolera. 

Bruzas is featured in the latest installment of the Jolera Interview Series, where he shares insights into his entrepreneurial journey. DirectDial was one of the first e-commerce technology providers in the channel, and Bruzas has now launched his latest venture, Direct MSP, in partnership with Jolera. 

During the interview, Bruzas discusses the competitive nature of the MSP market and his belief that there is room for another great player. He outlines the company’s strategy, explaining how Direct MSP differentiates itself from competitors, and highlights the crucial role Jolera plays in its development.